[ Case study 01 ]

Brady Sandahl Real Estate Group

The #1 sales team in Greater Palm Springs, rebuilt on the platform they already pay for.

Same platform.
Different animal.

“We can’t leave our platform.” You don’t have to. Sierra stayed underneath. Everything a visitor sees changed.

A top-producing luxury team whose site loaded in half a minute on a phone. We rebuilt everything a visitor sees: full design system, eight city pages, seven lifestyle pages, every page re-set. All of it driven by scripts, so it can be audited and re-applied.

Drag the line.

The how-we-sell page in Sierra's stock presentation: the same headline and stats in default template type with unstyled links.

The finished how-we-sell page: the same headline set in serif over a full-bleed estate photo with branded buttons.

Stock Sierra Our build

How we sell — same page, same wordssame page, same platform: left is Sierra with the design layer switched off, right is the build. Captured 2026-08-24.

Mobile LCP

24s → 12s

Largest contentful paint, mid-range phone, same platform.

Redirects

651

Every old URL mapped. Zero 404s at launch.

Font debt

217 → 2

Stray font renders, fixed at the source.

Brand red

3 → 1

Three reds had crept in. Now one, everywhere.

bradysandahl.com — pre-launch build

Complete homepage of the new Brady Sandahl build, scrollable top to bottom.

Scroll inside ↓

Get a feel for itfull-page captures, 2026-08-24 · ships this fall

Palm Springs city page: editorial serif headings, neighborhood grid, custom area navigation. — City system · 8 pages

Luxury homes and estates lifestyle page with full-bleed photography and set type. — Lifestyle system · 7 pages

How-we-sell page with the reach map and process sections. — Sell story + reach map

Reviews page with client testimonials in a custom wall layout. — Reviews wall

Captured from the working build, 2026-08-24. More projects join this page as they ship.

[ The same build, under the paint ]

Pretty is the entry fee.

Anyone can make a page look expensive. This build is wired to win in three places: Google, AI search, and the second a person lands.

Fewer, heavier pages

8 city guides rebuilt as full local resources, ~2,500 words each.
80 community pages brought to one format.
~320 internal links wired between cities, communities, and lifestyles.

Built to be quoted

Most real estate sites block the crawlers ChatGPT reads. This one welcomes them.
Every page carries a machine-readable identity block: team, license, awards, areas.
Reviews were locked in a widget. Now they’re real text AI can quote.

The moment they land

Newest homes first: 255 searches corrected, 400 pages audited.
386 forms tested; every lead tagged with the page it came from.
Local facts checked against each city’s own ordinance.

Banned on every page: ~~stunningnestledbreathtakingdream homeoasisboasts~~ Google demotes template-speak. Luxury clients can smell it.

[ Free readout ]

Send us the page you're embarrassed by.

We'll run it through the same instruments and send you the readout. No pitch attached.

Get the readout