[ Field notes ]

The SEO playbook, given away.

Everything the last build got, itemized. Steal all of it. The list is free; the doing is the job.

This is what the latest build shipped with. Scope varies by tier — the playbook doesn’t change, only how much of it we run.

  • 8 city guides, roughly 2,500 words each — written for the reader; the ranking is the by-product
  • 80 community pages, each a real page on the domain, not a widget
  • ~320 internal links tying guides to communities to live inventory (see why the inventory must be on your domain)
  • 400 saved searches audited; 255 corrected
  • a machine-readable identity block, so AI engines answer questions about you with the right facts
  • reviews unlocked from a third-party widget into readable text on the page — text engines can index, visitors can skim
  • 386 forms tested; every lead tagged with the page it came from
  • a banned-word list: the phrases every agent site repeats, removed before they cost trust
  • AI crawlers welcomed at the door — the old site blocked them without anyone knowing
  • a 24-post blog queue drafted before launch; the automated blogging add-on keeps it running without you
  • every URL mapped at cutover: 651 on the last build, zero 404s

The part that takes us: none of this is secret, and none of it is clever. It is hours, done carefully, four hundred times in a row. That is the product.

[ The readout ]

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